Your Opening pitch

I've had opportunity over the last couple of months to review a lot of résumés. Some have been great with a lot of interesting ways to convey pertinent information. What I keep seeing time and time again however is the 'Objective' section just below the header of the résumé. Generally it says something like.... 'To work for your company,' or 'To obtain a challenging position where I can grow...'

A quick suggestion would be to remove this section. The very act of sending an application implies that you are looking for a job or wish to change jobs and work for that particular company. This is a very important piece of résumé real estate. Instead of a one to two line Objective statement try instead of giving a couple of lines explaining why you are the perfect candidate for that job. Make sure that you include key words relevant to that particular job (in case your résumé is first swept by a screening software) but focus on what makes you The candidate. Think of it as your 30 second elevator pitch. By the time your application reaches the hands of a recruiter you will want to make sure you open up with something that grabs their attention.

Be Competitive. The 2013 Talent Shortage

Despite all the negative financial news flying around many interested observers have indicated that 2013 will be the year of the Talent Crunch where qualified candidates and potential employees are outnumbered by available jobs. This has definite ramifications for both job seekers and employers alike. For employers it might be a good time to look at how engaged your current employee base is. With the option to find employment elsewhere what can be done to keep the employees you have? How engaged is your workforce? What is being done to not only avoid losing them but to stop them looking at options?

We all accept that financial compensation is not the only reason an employee accepts a position or stays in one. A company's cultural values, an employee's sense of worth and importance within the success context of a company are just as important as they pay cheque they receive every two weeks. Is what your company doing on a daily basis recognizing the importance of your employees in a meaaningful way? Engagement interviews are a good way to determine whether or not you have a workforce that has bought in to your company. Take it a step further though and conduct a HR SWOT analysis and consider your engagement interviews Stay Interviews. What will it take to ensure your valued employees Stay with you in what will undoubtedly become a more competitive environment.

How relevant and meaningful is your company within the larger community? What are the common perceptions people hold about who you are? Are you considered an employment destination candidates want to rush to? What is keeping great talent away? Conversely what is bringing the candidates to you? Can this be replicated and developed further?

For Job Seekers a Talent Crunch is great news. Firstly there will be a lot more options. This means not just accepting the first offer that comes along. However it is also the perfect time to sharpen your competitive pencils. Employers will be competing for the best candidates. Read Best candidates and not just any candidate. This is the perfect time to update resumes with relevant experience and training targetted towards the field of vertical you want to work in. With a talent crunch a lot of people currently employed will be looking at their options. Potentially you might see a lot of candidates applying for a job realizing that they have a degree of mobility options to consider. You'll need to stay ahead of the pack and ensure you are still bringing the best application to the game.

2013 will bring a lot of options. The message in a talent crunch is however the message that should be heeded in any employment climate. What are your doing to keep the best employees you have? What are you doing to ensure you attract the best talent? As a candidate what are you doing to stand out? What makes you shine?

Job Interview Questions

I always felt put on the spot when an interviewer would ask me at the end of the meeting if I had any questions. You want to sound half intelligent and excited about the company and opportunity. Many times my answer would be "No thanks - I think you've answered all the questions I had," when in reality I was kicking myself inside for not having come up with something better than this. Practice makes perfect - or at least better - and I started doing a little research before interviews to at least come up with a question I was certain the interviewer knew the answer to. Didn't want to end up making the interviewer uncomfortable and on the spot!

Here's a link to a great article on Inc.com that gives 5 questions you can ask that will make you seem as if you have really thought about the job opening and are the candidate to hire.....

5 Questions Great Candidates Ask.....

http://www.inc.com/jeff-haden/5-questions-great-job-candidates-ask-interviewers.html

Dress for Success

Dress for Success and to Impress

A few weeks ago I mentioned a candidate who came in for an interview wearing no shoes. It’s true. He rollerbladed to my office, took his skates off in the waiting area and walked into the interview room in his jeans and t-shirt with just socks on his feet. Needless to say the interview took about 5 seconds and he was not offered a position.

Choosing what to wear for an interview is perhaps one of the easiest parts of the job seeking process yet sadly one very often overlooked.  I suggested before that we tend to formulate opinions about people within the first few seconds of meeting them. Nowhere is this truer than in the job interview.

A lot of people tend to think that because they are applying for an entry level position or a more physical, manual type job that they do not really need to dress to impress. Although the work attire for the job a manager is recruiting for may include coveralls, jeans or sweatshirts we shouldn’t make the mistake in believing that attending an interview dressed in this manner conveys we are right for the job. It may be true but unfortunately gives the idea that we don’t really care about making a good impression and just threw anything on before showing up.

I’m not advocating a three piece suit for every interview but we can never go wrong with business – casual in the absence of knowing what is acceptable in whatever company you are interviewing at – even if the position is entry-level. Of course, an interview for a senior position might require more formal business attire. Jeans, t-shirts and sneakers however, should always be avoided.

Many interviews take place in small meeting rooms behind closed doors. It’s best to keep perfumes and colognes to a minimum if worn at all (some workplaces even ask employees to refrain from wearing them). Smokers should pay attention to the lingering smell of cigarette smoke on the breath and on clothing. It is best maybe to avoid smoking completely before an interview as mints or chewing gum really do not mask the smell that well!

How you dress for an interview is an unspoken signal about how important the interview is to you and how you want to be perceived. It tells the interviewer whether or not you really want the job. If you are unsure about what to wear, as mentioned above, you can always rely on business-casual at a bare minimum and take it up a notch or two depending on the seniority of the position. If you are interviewing for a corporate, office position you can always visit a day or so ahead and look at what current employees are wearing. This will tell you something about the organization’s culture and specifically its dress code.

You’re building on the success of your application, resume and phone interview. You’ve done well getting to the in-person interview. Dress to impress and show them you want and deserve the job!

Success at the Job Fair

The Job Fair

I’ll get back to discussing résumés next week. While it’s fresh in my memory I want to talk about Job Fairs. Earlier this week I attended perhaps the best and most professionally organized and run job fair I have been invited to as an employer; from both a hiring organization’s perspective and from the viewpoint of a job seeker due to the quality and number of companies and agencies in attendance.

On Monday, the Akwesasne Employment Resource Center held its second annual International Job Fair aimed at job seekers in Ontario and New York State. Invited was a wide range of employers from both sides of the border, representing a large number of industries. From the Correctional Service of Canada and Foreign Affairs to the Mohawk Akwesasne Casino and the Bank of Montreal there was something for everyone. There were even resources onsite to help job seekers with interview tips and résumé printing.  Each attendee was provided with a welcome package that included a job seeker handbook that listed the companies in attendance as well as a Résumé and Interview Preparation guide. All in all it was a fantastic event and I look forward to being invited back next year.

Looking at what the Resource Center organized and how the event was marketed I realized that each job seeking attendee was given a wealth of information and resources to help them. Taking from this event, here are a few things you might want to consider when next attending a Job Fair.

The Resource Center created a web page detailing the event and the companies that would be participating. A lot of events do. This is a fabulous tool for research and preparation. If an event does not have a listing of which companies will be in attendance; call the organizer and ask. Knowing in advance who you want to target will let you more efficiently organize your preparation and how you want to spend the day of the event. You’ll be able to come up with some great questions, fine tune your résumé for companies you are specifically interested in and plan your day so you can spend sufficient time at the booths of the employers you really want to talk to.

Call or email ahead. If the event’s web page gives the names of who will be representing each company and their contact details, drop them an email saying you are looking forward to seeing them and ask if they would mind spending a few minutes with you. This will definitely show you are interested.

As mentioned above knowing who will be there will allow you to target your résumé. You might even want to have a couple of versions of your résumé aimed at specific employers highlighting the skill sets and experience you have relevant to their particular fields.

The job seekers that stood at out the most on Monday were those that clearly came prepared and gave the impression they were serious about finding a job. They came armed with copies of résumés and in some cases reference letters. Many were indeed dressed to impress. Definitely dress for the job you want. At the very least business casual (with more of a lean towards business) will serve you well. Be prepared for an on the spot interview. This will be the first time prospective employers are meeting you and they will make up their minds very quickly whether or not you will be a good ‘fit’ for their organization.

In short, be prepared. Do your research, learn about the organizations in attendance and determine who you want to talk to. If you want to go a little further, send thank you emails afterwards to the company representatives you met (be sure to get their business cards) and attach another copy of your résumé. Stay fresh in their minds.

Job Fairs offer great experience. If you don’t land the job you are looking for (or even if you are currently employed) you will gain valuable interview experience and you’ll stay current on what employers are looking for. Sign up for as many as you can. Be sure to attend next year’s Akwesasne International Job Fair. If this year’s event is anything to go by, 2013’s will be one you don’t want to miss.

The Follow-Up

The Follow Up

A number of people have contacted me over the last little while about whether or not they should follow up with an employer once they have submitted a resume in response to a job advertisement. In short – Yes!

There are a couple of tips that might help with your follow up and tell the hiring manager you are indeed serious about the job. There are also a couple of things you want to watch out for. Most definitely there is a ‘way’ to follow up.

A lot of job advertisements today state that only those being considered will be contacted for an interview. This is great for those who receive a call but what about those who don’t?  In some cases it is difficult to get back to every single applicant; especially when the advertisement results in dozens if not hundreds of applicants. Getting back to candidates is something I strive to improve upon. Well presented and well thought applications do receive a call-back even if it is to say ‘thank you – we will consider you for the next opening’. As I have mentioned before; hiring managers can recognize a targeted application and many will try to call the candidate either way.

If you are serious about a job and feel that you have submitted a ‘competitive’ application then you will want to follow up. Again; this will show you are serious about getting the job and you may just prompt the hiring manager to take a look at your resume again. If you haven’t been successful this will afford you the opportunity to ask why you didn’t get the job. If it’s a field you really want to get into you might want to ask what you are missing and what skill sets you can improve upon or what courses they recommend you take in order to be more successful next time. I know that the ultimate aim of an application is to get a job but not getting one can turn into a useful learning experience. Spending a few minutes on the phone with someone who regularly hires for that type of position is like speaking to a job coach or consultant for free. Take advantage of the time you get.

Give it a little time before following up. You can do this either by phone call or by email. I wouldn’t recommend just showing up. The people you want to see might be occupied or attending to other matters and will not be able to give you the time needed to discuss your particular application. Email works fine and most hiring managers will respond to a question about your application. Waiting at least a week before following up is acceptable. If doing so by email, a simple Dear Sir / Madam; followed by a couple of lines stating who you are and that you are curious about the status of your application is fine.

I received an email recently that went something along the lines of:  “Are you people still hiring? I applied a couple of days ago and I didn’t get a phone call.” Perhaps not the best way to approach a company as it might come across as a little unprofessional. How you apply for a job and how you follow up is an indication in the mind of the hiring manager how you might be as an employee.

Always follow up. Think of yourself as a salesperson selling product You! Good salespeople always follow up with prospects once they have submitted a bid or proposal. It shows the potential customer that they want their business.  Show you are interested and serious about getting the job. Be sure to allow the company a little time to review your application. Whether or not your application was successful, try to view the entire process as a learning experience and should you get to speak to the hiring manager, be sure to pick their brains clean! You’ll never know what valuable insight you will get.

Social Media and the Job Hunt

Social Media and the Job Hunt

When it comes to Social Media we immediately think of more entertainment focused sites like Facebook and Pinterest. What a lot of job hunters don’t know is how relevant various Social Media platforms can be in the employment hunting process. Indeed, a well rounded job search needs to incorporate a concerted and dedicated social media strategy.

LinkedIn (www.LinkedIn.com) is fast becoming not only a necessary job search tool but it is the perfect online networking platform. Think Facebook for business. Perhaps the easiest way to describe LinkedIn is as an online résumé with a built in capability allowing users to join industry and interest specific groups. Members can then post messages to other group followers and receive regular summaries of recent posts. Where hard or soft copy résumés are suggested to be no longer than 2 to 3 pages, you can fill your LinkedIn profile with a plethora of added details about past experience and education, interests and even books you are reading. Colleagues, business associates or clients can even add recommendations to your profile.

Recruiters have long seen the value of LinkedIn as a search tool and I doubt that many candidate searches begin without looking at LinkedIn as a primary step. Joining LinkedIn is free and while there is an option to pay a monthly fee for expanded access to various services, the basic membership can serve you well. Once you have joined and created your profile, be sure to add your LinkedIn address to the contact details section of your hard and soft copy résumé.

This morning I received my weekly update from ‘Ex Canadian Forces,’ one of the LinkedIn groups I’m a member of. Another member posted a message yesterday indicating that he just retired from the Forces as a Logistics Officer and is seeking civilian employment in the same field in or near the Ottawa region. I immediately contacted him, asked for his résumé and told him a colleague in Ottawa is frequently looking for Logistics and Distribution professionals for clients she works for. Within minutes we were communicating via email and shortly thereafter I forwarded his résumé on for him. We’ll have to see what happens but very quickly, through the networking capabilities of LinkedIn, his résumé was in the hands of a recruitment specialist working within the industry and city he is interested in.

It’s hard to watch television today and not see a presenter’s caption include a Twitter handle. Normally it is their name preceded by the @ sign. Most people tend to think, and with good reason, that Twitter.com is an online micro-blog allowing users to promote themselves in 140 characters or less or to tell the world where they are eating lunch! In many instances this is true. Recent experience however is showing that Twitter is fast becoming a popular job and candidate search resource. From a job seeker’s perspective what is interesting is both the Profile users create and the use of hashtags (#) placed before certain key words in Twitter updates. Recruiters are becoming increasingly proficient in searching for candidates within Twitter and will sift through Profiles and launch searches for various keywords relevant to the position they are hiring for. If you hashtag #Engineer in a tweet for example there is a possibility it will show up in the results of a recruiter’s search for an #Engineer. Like LinkedIn, Twitter is completely free and affords you not only the opportunity to promote yourself but it gives you the ability to follow a number of other users including corporate and agency recruiters posting openings they have.

Clearly job hunting today poses unique challenges and is not what it used to be. There is still a lot to be said for pounding the pavement and dropping résumés off but there is most definitely a shift occurring. Becoming familiar with how Social Media can enhance our job seeking efforts does take a little time but it is time well spent. Recruiters are spending more and more time in this ‘space’ and meeting them here can save a lot of pavement time.

View my LinkedIn profile at http://ca.LinkedIn.com/pub/john-parsons-ma/11/a00/760 and be sure to follow my Twitter account at @johnaparsons to get an idea of what these two platforms are all about. I look forward to connecting with you there.